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One of the duties of a webmaster is to keep on top of new developments in the web and technology industries in order to remain competitive in the online arena. In order to really get an advantage, however, it is important to not only keep on top of new developments but to actually ride the wave and stay just ahead enough to have an advantage without getting into treacherous territory.

One of the newer developments in the search engine industry that you may have heard about recently is called latent semantic indexing, or LSI. LSI is used by search engines to provide more relevant information to the search engine customers, the people doing the searching. Read the rest of this entry »

Is your computer home to various virus ans spyware? Are you confused as to which anti virus software and anti spyware software to choose? The safest choice would obviously be to use the one recommended by the Internet leader - Google. You can download this free antivirus from Norton from this site. This comes as part of a PC software pack that can be downloaded and installed free of cost. Read the rest of this entry »

The much awaited Google referrals is now available for publishers. This means that advertisers can now place CPA ads also via their Google Adwords account. The ads placed look similar to the normal Adsense units but the link points to the referral url.

Publishers are paid not on the basis of clicks but on actions performed by users. For example a qualified action could be a purchase, signing up to a trial offer etc.

The publisher user interface is still not very user friendly but publishers will not mind. This is probably another chance to quickly boost the earnings.

We will return with a detailed report soon.

We have looked at the power of Wordpress. And we have got many queries on the best WP themes to use. And we listened to you. From now on we regularly bring to you quality Wordpress themes that will suit your purpose. We will try and classify each theme to suggest the type of niches which would best suit the theme. Please note that there is no hard and fast rule for this classification. You could obviously choose to follow your own instinct. In fact we suggest you do so. Read the rest of this entry »

“The copywriting world has lost one of its biggest icons” - Michel Fortin

“He single-handedly changed the nature of modern direct response marketing…” - John Carlton

“Gary was one of the greatest marketers ever” - Gary Reese

These were some of the comments posted by various professionals when they came to know about the tragic demise of Gary Halbert. If you visit various blogs like those by Michel Fortin and John carlton, you will realise that the copyrighting industry itself is mourning the loss of an individual who charted the course of direct response marketing as we know it today. Read the rest of this entry »