Secrets of a successful directory - Part 1
Marketing & Advertising, Monetize No Comments »There are thousands of directories and only some of them are successful. The mark of success is not necessarily having thousands of listings but on how many ‘humans’ use the directory to find what they are looking for. Obviously when people use the website and benefit from it the webmaster also profits from it. And we have a successful directory website.
This brings us to the question what type of directory can be useful to ‘real humans’. It has to be ones that have information and links to sites that are what the people are looking for. General directories usually do not fit the bill because they are too vast to be really targetted. Exceptions though are the real pioneers of the directory segment. But for new entrants to this business, it is important to build a niche directory. A niche directory will necessarily have better targetted sites listed and will be more useful to ‘real humans’. Read the rest of this entry »
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