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As we keep harping repeatedly, we again look at the same issue of ‘doing something different’ in this article too. It does not matter in which area of your online business you are trying to be different - all areas are important. Be it SEO’ing or designing or monetizing different ideas give rise to industry standards. When others start to imitate you and follow you, you definitely profit more than earlier! Today we look at web template sites and see how they are trying to evolve to provide more value to users. As usual, for an example we look at Elegant Templates to make your points clear. Read the rest of this entry »

Search engine optimisation or SEO services, in short, have somehow always been associated with underhand techniques. That probably had more to do with black hat SEO practitioners who like all others in their own fields ensured that the entire industry had a bad and notorious name. There have been umpteen stories of how websites had been banned after their SEO specialist created doorway pages and added the site to link farms in order to get it to the front page of Google. SEO-ers have been again known to commit number one rankings to customers and get away with their hard earned money without fulfilling their promise. But as with all other industries, things are changing - and changing for the better.  Companies are now ensuring that they are more transparent with their dealings with customers. In fact search engine optimisation companies like VisualScope have gone one step ahead and shown the results of their work online. Read the rest of this entry »

There is an ancient saying that even honey taken in large quantities is poison. What this means is that however good something could be, if done at inappropriate levels can be harmful. Probably directories have met that fate. Even a couple of years earlier, the number of directories were fewer and were of a much higher quality. This was a win-win situation for all. Users found useful information and links to websites via these directories while webmasters made good profit from these. And then the gold rush started. Suddenly you had every person on the internet having a directory of his own. This resulted in quality taking a backseat. And directories, for a lot of people, have started dying a slow death. Not that there are not enough good directories around which still provide value for their users. Read the rest of this entry »

As a follow up to our previous article on how templates can be used for effective web designing, this story discusses how more and more web entrepreneurs are turning to one-stop shops to fulfil all their web business needs. These companies provde turnkey solutions to setting up a successful website leaving all the strategic thinking to be done by the owner. This removes the need to worry about the nitty gritty and implementation details of the project for the entrepreneur. Companies like BitExtra.com are increasingly filling the void that seemed to form due to the increasingly complicated and extensive requirements of setting up a web business. Read the rest of this entry »

The blog world is evolving - and it is for the better. The days of vanilla blogs are over. Now it is about more value to the reader. In the older days (and we are talking about an year or two earlier), writing a couple of posts a week made you a dot com king. Now you have to continuously improvise to retain and gain new readers. Obviously good content helps but so do the number of new tools and resources available. One of them is the free blog email service that we will review in this post. Read the rest of this entry »