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Search engine marketing - the art of ranking well in search engines to boost your business is a vast subject in itself. Webmasters spends hours together trying to improve their performance on the search engines. In this article we look at the four most important but basic steps that will drive organic traffic to your site. You can also choose to hire a SEO firm to do this job for you. So here we go… Read the rest of this entry »

Webmasters are always on the lookout for good links to their site. But good links with traffic and PR are difficult to get. This is where it is important for webmasters to think out of the box. One option that we discuss today is a link on a quality page of a directory. For example this SEO listings page on Site-Sift directory costs only $29.95 per year. This is a PR5 page with Alexa ranking of less than 40000. This means that a link to your site on this page is not only good for PR but you can also exect to get some good traffic from this page. Read the rest of this entry »

As defined by Wikipedia, feeds are a means to “publish frequently updated content such as blog entries, news headlines or podcasts.”. These feeds can then be read by using software called ‘feed readers’ or ‘aggregrators’. In order for you to access a feed, you will need to subcribe to that feed service. In this post, we show you a resource which you can use to publish your own feed. You can use this feed to create and maintain personal reminders, or maintain effective communication in a team environment or use it as an alternative or complement to your email newsletter. Read the rest of this entry »

Having a little bit of color to your site will spruce it up a bit and make it more attractive. Today we present a website add-on that is not only inexpensive but very attractive in its look and feel. This flash add-on allows you to place a contact form on your site using which your visitors can send you messages. This contact form is designed in flash and along with this purchase you also get access to the source files which you may edit if you so wish. Read the rest of this entry »

On this blog we have regularly looked at directory sites which have improvised to not only survive but also thrive. For an example look at this story or this one. We continue this exercise and present this directory (?) of UK Website Designers. This site has impressed us so much not only because of the way it has been presented but the way the perception is created that this is more than just a directory but a complete service in itself. Read the rest of this entry »

There are many advantages to being a member of an online forum.  One of the greatest benefits is the use of forum signatures.  A forum Signature is exactly what it sounds like, it’s a “mark” usually text or an image that is left after all of your post in a forum. How is this beneficial you ask? Well think of it this way; let’s say you make 200 posts on a forum. That’s 200 places where your signature shows up. Now lets say your signature includes a link to your website, that’s 200 different places where you link is viewable throughout the forum. Basically all I am trying to get across is that forums are a great way to advertise. Read the rest of this entry »

Most webmasters have a portfolio of websites. Some of them may have only a few websites while others may have hundreds of sites in their stable. Obviously it is natural that these sites may belong to various niches and may not be inter-linked. When it comes to presenting your webmaster/company credentials, it is important that you can present your network in an impressive way. So which is the best way to present your online assets? There is no right answer but the innovative method is better. Today we look at a site which presents the webmasters portfolio in a very unique well designed way. Read the rest of this entry »

When we spoke about directories being past their prime, there were some upset webmasters who approached us to contest our claim. Some of them put their views on this blog while some others sent mails and even told their views in no uncertain terms to me personally. This made us think that probably the way we put forward our opinion was ambiguous. We rephrase it in this editorial. When we say directories are past their prime, we talk about the hundreds and thousands of directories whose main purpose of existence is to sell a few links to unsuspecting webmasters. These ‘past their prime’ directories take no effort that their directories will be useful to people looking for information. To make it more clear, we are not talking about directories like Yahoo, Alive or DirJournal. Read the rest of this entry »

Somehow having a directory at every nook and corner have reduced their importance and effectiveness. Our faith in them as an effective advertising platform has also gone down. Now we feel that for a directory to survive, it has go beyond a ready made script and be ‘out of the box’. Regular readers of our blog know we say this continuously and also know that whenever we find sites that do things differently, we showcase them. Today we looked at a directory, the HighStuffs business directory, which we feel deserves a mention. Read the rest of this entry »

We came across an interesting article on the link building blog regarding the five common mistakes webmasters do while SEO’ing. The remarkable part of this post was that probably 8 out of 10 webmasters commit these blunders and the ‘don’ts’ themselves are not that unreasonable.

The blog post mainly deals with five points on how not to build links. They are ‘not using the same anchor text’, ‘not having all links to the same page’, ‘not growing too fast’, ‘not linking your own sites too much’, ‘not trading links in public forums’. Read the rest of this entry »