People are constantly trying to come up with new content for their web pages.

Josh McCoy’s article on Bill Hartzer’s Vizion Interactive has a great tip for generating content: education.

He suggests adding a glossary of commonly used terms.

He says, “Placing a term glossary on-site will benefit you within the realm of internal-linking, increased pages, keyword targeting, etc., all leading up to one of our favorite words, rankings.

Before you send your copywriter into a writing frenzy it is important that you create the glossary with SEO in mind.”

Josh also says to place each term on a new page. You can go into more detail with titles, headings, and links. And, you are also creating more pages and content by doing so.

Of course, you want terms that relate to your site and products or services, and include keywords that will be searched for on the search engines.

You can also use internal links with your terms. Link the term back to the product; this makes it so much easier for the user to get back to whatever you are selling.

Be sure to include a main page with all the glossary terms, kind of like an index page but instead of numbers to pages just have the links.

I think it is important to remember that not every customer is an avid Internet user. They might need this extra education in their purchases decisions. Just make it easier on them, and hopefully increase sales!

Hope this helps. Read Josh’s full article here.