There was a lot of great information discussed at SES San Jose last week. One interesting session was called “Igniting Viral Campaigns: Leveraging Consumer-Generated Content”. You want your company and content to stand out and be talked about. And here are some tips to help you do so:

Social Media. Social media can help build consumer trust. It can help consumers get to know your company and therefore making your content a credible source to go to. Consumer reviews also give your business credibility.

Sharing Content. This can be done in many ways. Use humor, bulleted list, educational info, and/or breaking news.
Social Networks. Use these to promote or just give out information, and do it during peak hours. Make it easy for readers to then re-publish your content on their own pages so it gets to as many people as possible.

Proper Formatting. You want your content to be easy to consume. Make it visually appealing. Maybe try keeping content more casual and not so much like it is coming straight from the corporate side of your business.

Video. This is another great content platform. Some tips for video include making sure your titles are accurate. You also want a good description. You want it to also be accurate and something that will interest readers. Use tags to describe your videos, but don’t keyword stuff. Let people comment. This will engage your readers and make it more interesting for them. Take your time with these things, don’t rush it and be sure it is high quality, unique content.

Hopefully these few tips will help you get even close to great content!