Simple navigation. Don’t make your customers work too hard. Remember, not everyone is as web savvy as you.

Test the usability. Have your friends and family look at your site. See if they know how to navigate it. What they think about the design. And if they are interested in the content on the page.

Use instructive headings. Use words that catch the eye and grab attention.

Research your keywords. Don’t use so many of the same keywords that it gets spammy looking though. You have to keep the user and the search engines in mind.

Try using list and bullets. This will help show off your key points and it also is beneficial because readers can just scan the page more quickly if all the major things are put right there in a list for them.

As always, compelling content. You don’t want content like every other page on the web. You want yours to stand out. To be better than the rest. Give users a reason to come to your site over the competitor.

Remember these easy tips and you will be on your way to great content!