myContentWebsite.com

I ran across an older article today titled “Design and Content Tips” from Webreference.com. Surprisingly, it offered some refreshing content tips that you might not have heard in a while.

The author mentions four main things:

Categorize
Be A Site Visitor
Consistency and Predictability
Loud Colors Do Not Equal Creativity

I think the most important one is “Be A Site Visitor”, particularly putting yourself in the visitors’ shoes. How would you go about finding a product on your site?

The author makes a really good point: To pretend like you have never seen the site or knew about the content. Think outside of the box and think about what is not so obvious to everyday users. I actually thought about this point myself the other day. I was working with a site that had small, white text. I thought, well I know what all this says without struggling but would the average reader? Since the text was a little hard to read for even me who looks at that type of site all day, it would probably be really hard for visitors.

Take these things into consideration when dealing with your own content, and you may get better results. 

Read the full article here.

I’ve put together a small list of content tips for you. Here are the links and some main points in each article:

Website Content Tips

• Aim for a conversational tone.

• Keep things interesting.

• Offer something to visitors.

SEO Friendly Content

• Approach from your readers’ perspective.

• Select the appropriate keywords.

Tips for Getting Something on the Page

• Create a resource list using other people’s work.

• Use social networking sites to see what’s hot.

• Make things look pretty by using images.

31 content tips and ideas for your B2B email newsletter

• Keep a content folder.

• Develop reserve content.

• Sign-up to your competitors’ newsletters.

And here are some great articles from Matt Tuens about writing and conversions that will be good to read.

Hope all these tips help when you are trying to come up with your own content!