In today’s post I wanted to share some content articles from Pubcon, a recent marketing conference. Navneet Kaushal has published a few articles with some great tips. Some of those include:

· cautioning companies to not follow the process of overloading their sites with irrelevant content.

· In case you are starting a new web site, you should be looking at the CMS, server, back-end, analytics, etc.

· Your content should be held at the right place and not be featuring loosely all over your website.

· Understand your audience

There was also some mobile tips in Navneets notes:

· Make the page size small.

· Serve a tailored content.

· Give a simple design that is rich in text.

· Optimize your images with ALT tags.

· Ensure that your total page weight is not beyond 20kb.

· Avoid too much scrolling options and ensure comfortable navigating options.

Another thing he mentions is to remember that good content will cost some money and getting it could be the most expensive part of SEO campaign. He says for in house content creation, it will take a lot of training.

Read Navneet’s notes from the conference on his site:

Real-World Winning Tactics for Content Creation

Ground-Up
SEO Content Development as Pure Business Strategy

He also covered a session on duplicate content. You can read about it here.