Today, I’m bringing you an article from Lee Odden, a top SEO and online marketing expert. Lee’s post is titled, Optimizing the Right Content for the Right Audience. Lee talks about optimizing content for audiences outside of the normal prospects and customers.

Lee says many companies focus on content that converts to revenue, but there are other audiences that should be getting attention too. He has been talking lately about how SEO can be used specifically for news content, the audience being journalists and bloggers, not just consumers.

The article also says how you can form relationships and not just make sales. Relationships with journalists and bloggers can potentially get your website to a wider audience. A larger audience will probably include customers, which of course can potentially lead to profits.

Lee mentions some additional audience opportunities too:

  • Careers and jobs
  • Customer service
  • Investor relations
  • Corporate charitable programs

    • For more information and details, read Lee Odden’s article here.