myContentWebsite.com

Bill Hartzer has an ongoing series on the topic of search engine optimization and the latest one is about all content. He points out that the pages you see at the top of search results are pages that are updated regularly and have quality content. Bill says, “You cannot expect to create a few web pages and expect that web site to rank well in the search engines (especially Google).”

You want to prove you should be at the top of those search results.

So, how do you go about getting new, quality content on your site? Bill gives a few simple ways:

• Doing it yourself
• Hiring a writer
• Adding content regularly

You can read Bill Hartzer’s excellent post here, where he explains these three ways to get content and gives a couple more tips on how to make yours better.

And remember, the more content the better rankings.

Today, I’m bringing you an article from Lee Odden, a top SEO and online marketing expert. Lee’s post is titled, Optimizing the Right Content for the Right Audience. Lee talks about optimizing content for audiences outside of the normal prospects and customers.

Lee says many companies focus on content that converts to revenue, but there are other audiences that should be getting attention too. He has been talking lately about how SEO can be used specifically for news content, the audience being journalists and bloggers, not just consumers.

The article also says how you can form relationships and not just make sales. Relationships with journalists and bloggers can potentially get your website to a wider audience. A larger audience will probably include customers, which of course can potentially lead to profits.

Lee mentions some additional audience opportunities too:

Careers and jobs

Customer service

Investor relations

Corporate charitable programs

For more information and details, read Lee Odden’s article here.