Matt Bailey has a great article out called “Make Your Website Content Explode.” He brings up some great points on your content needing to be exciting and interesting.

Matt gives two examples of companies that changed their website to better engage readers and customers:

The first is John Deere. Obviously, someone in the market for a tractor wants to know exactly what the tractor is capable of before making a purchase. The John Deere site went from having a boring description of tractors to telling exactly what it does; how many attachments and how much it can lift, and so on. Their headline on the old site started off with, “Underneath their familiar green and yellow exterior isn’t just a redesign of the compact tractor, but a transformation”. This isn’t very exciting to read. The new headline is simple and to the point, “Get More Done.” Which one would stand out to you if you were viewing that site?

The other company is petsafe.net. Matt explains how their site used to be generic and didn’t really draw in visitors. Once again, the first thing you see on old the site is a generic headline, “Deluxe Little Dog Bark Control”. The new site reads, “Safe pets. Happy Owners.” As a pet owner, this new site has more appeal to me. It has an inviting message. This one is also simple and to the point.

It doesn’t take much to take your content to the next level. A few simple changes and you will be on your way to a better site.

Check out Matt’s article where he goes into a more detailed description of these sites and to get some ideas on how to improve your content!