myContentWebsite.com

In my last article I discussed the importance of getting your site in shape for mobile devices.

Recently, I have run across a couple of other articles further emphasizing my point.

YouTube seems to have made a mobile version of its site a high priority, by making it nearly as big and plentiful as it’s original version. Before there wasn’t much to the mobile incarnation, but they have clearly seen the importance of providing quality mobile content in the growing mobile age.

Karl Long recently pointed out that out of those developing sites for mobile use, many don’t seem to look beyond the iPhone for compatibility.

Sure, the iPhone is quite a popular gadget, but does it end there? Of course not. Karl discusses the importance of using web standards to provide quality content across the mobile board.

Do you have a mobile version of your website? If not, It’s probably way past time you go to work on that.

Every day, more and more people are using their mobile phones to access the Internet. I imagine the number will be growing exponentially as the iPhone gains popularity.

In fact, Google has just released a horde of new features specifically for the iPhone.

Mobile advertising is expected to reach $1.4 billion over the next few years.

This day and age, people want to be able to access the information they want at any given time. Even shopping carts will soon have Internet capabilities.

If you want your site to be seen by as many people as possible, and if you want the ones that do see it to return, it is best to have your site represented well on as many platforms as possible.

If a visitor finds your site and it is not optimized for mobile devices, they will just turn around and find a competing site that is properly represented. Now multiply that by all of the other potential visitors out there with mobile devices with Internet access and you’re likely missing out on a ton of traffic.

If you are selling a product or service with your site, this can be a huge blow to your potential profits. If you aren’t selling anything, you probably still want people to visit your site. Otherwise, why are you even running it.

There is a plethora of articles on the web about how to optimize your site for mobile devices. I suggest you do some research and get to work if you haven’t already done so. You may be losing money right now!

This article by Thomas McMahon may be a good starting point.