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Of course, every webmaster knows that in order to draw traffic to their site they need to have compelling content, and in particular they need to have content that ranks well in the search engines. However, a problem occurs when webmasters forget what traffic is, and begin to only think of it in terms of raw numbers and conversion ratios.

Remember this as doing so will set you head and shoulders above most webmasters out there. Traffic consists of real people.

That’s right, real people. Read the rest of this entry »

The goal of any webmaster is to try and make money from their internet business pursuits. Now, it may not be the case that every webmaster starts out this way but certainly there are many that started in this business because of its highly lucrative promises and its ease of entry. This is perfectly fine but what I’d like to talk about in this article is the common misconception that more advertising equals more money.

It is often the case that webmasters are fooled into thinking that by doubling the amount of advertising on their site they can cause a doubling of the amount of revenue generated by the site. If this were the case then a simply site that earns $1 per month could be made into a massively profitable site by simply loading the site with a ton of advertising. Certainly this isn’t the case, so what then is the secret to more profitable websites? Read the rest of this entry »

Usually, as webmasters and as entrepreneurs, we are always interested in trying to beat out our competition in any way that we can in order to get the upper hand and become more successful. However, is this really a sound strategy? Is it possible that being on friendly terms with the competition is perhaps more profitable? Let’s examine this question.

It is standard practice in business to try and out do the competition and to view them as the money but this style of thinking is like trying to paint the world black and white, it rarely ever works in practice. In fact, most of the time your “competition” isn’t really offering a replacement product to yours but rather a similar product that could possibly enhance your product. Read the rest of this entry »

One of the duties of a webmaster is to keep on top of new developments in the web and technology industries in order to remain competitive in the online arena. In order to really get an advantage, however, it is important to not only keep on top of new developments but to actually ride the wave and stay just ahead enough to have an advantage without getting into treacherous territory.

One of the newer developments in the search engine industry that you may have heard about recently is called latent semantic indexing, or LSI. LSI is used by search engines to provide more relevant information to the search engine customers, the people doing the searching. Read the rest of this entry »

In today’s online world of flashy websites and big promises it can be very tempting to join what feel like the rest of the world in exaggerating your product’s results or the results of an affiliate product in order to impress a prospective customer. The problem is that the policy of being up front with your customer and telling them the whole truth about your product has become a bit old hat. Fortunately you can take advantage of that to great benefit!

As a consumer online it can be more than just a little overwhelming. It seems that the internet is filled with far more advertising then we are used to encountering on a day to day basis, the problem being that virtually all of this advertising is very over exaggerated. Read the rest of this entry »