In a previous very popular post on top paid blogging programs, we reviewed the best paid blogging sites out on the internet. One of the programs we mentioned (in fat the first one) was Pay Per Post. Pay Per Post is one of the pioneers in the field of paid blogging. They are also the first to introduce mandatory disclosure. Disclosure means the blogger has to clearly mention that he has been remunerated towards writing the post. An example of a disclosure can be found at the end of this post.

PPP allows bloggers to choose the topics they want to write on and this itself is one of the biggest advantages. Unlike some other blogging programs there is no mandate to accept or reject advertiser offers. This is probably because of the large number of bloggers participating in the program.

PPP pays bloggers at the end of 30 days after the paid post is live. During this period, a PPP representative visits the post url to check that all advertiser requirements have been satisfied. If there is something that is not compatible, then the post is rejected. The blogger then has the option to correct the post and submit it again. Payments are made via PayPal and bloggers also have the option to donate their income to charity.

Blogs are the equivalent of the ‘word of mouth’ in internet space. As such the disclosure policy of PPP acts as the ‘word of mouth ethics‘ equivalent for loyal blog readers. When there is a disclosure, it means that the blogger has been compensated to prsent his views about the product or service. And usually this compensation results in a positive view about the product/service. No doubt that not having a similar policy would be grave injustice to readers as they do not know that the blogger is biased. There have been a number of heated debates on the disclosure policy and we would love to know your opinion about it.