The much awaited Google referrals is now available for publishers. This means that advertisers can now place CPA ads also via their Google Adwords account. The ads placed look similar to the normal Adsense units but the link points to the referral url.

Publishers are paid not on the basis of clicks but on actions performed by users. For example a qualified action could be a purchase, signing up to a trial offer etc.

The publisher user interface is still not very user friendly but publishers will not mind. This is probably another chance to quickly boost the earnings.

We will return with a detailed report soon.