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The unique thing about online business is the fact that your most crucial asset is virtual. Add to it the fact that your virtual office can ‘go down’ with the whims and fancies of your hosting or network provider means that you lose dollars with every minute that your site is down. The solution is obvioulsy to ensure that you select hosting providers who have no downtime. But every webmaster knows that there is no hosting provider that gives 100% uptime day after day. So what can you do? At the least you can find out that your online business had a blackout and inform the hosting company to do something about it ASAP. To do this, you obviously need to know that your site is down. This is what we will be looking at today using a free service by FreeSiteStatus.com. Read the rest of this entry »

Search engine marketing - the art of ranking well in search engines to boost your business is a vast subject in itself. Webmasters spends hours together trying to improve their performance on the search engines. In this article we look at the four most important but basic steps that will drive organic traffic to your site. You can also choose to hire a SEO firm to do this job for you. So here we go… Read the rest of this entry »

Online businesses are considered high risk propositions due to the nature of the business itself. It depends so much on the traffic the site gets which in turn is highly dependent on other major internet players like Google and Yahoo!. This means that if Google decides that your site is not good enough then your online traffic from the largest search engine just dries up. Same is the case with Yahoo and MSN. This is why we keep harping about the importance of offline marketing. Offline marketing could be in the form of news paper advertisements, flyers, billboards, visiting cards etc. Today we look at a amazing low cost product that will let you print large sized banners using your desktop printer and we will see how this can help you drive more traffic to your site. Read the rest of this entry »

In a previous very popular post on top paid blogging programs, we reviewed the best paid blogging sites out on the internet. One of the programs we mentioned (in fat the first one) was Pay Per Post. Pay Per Post is one of the pioneers in the field of paid blogging. They are also the first to introduce mandatory disclosure. Disclosure means the blogger has to clearly mention that he has been remunerated towards writing the post. An example of a disclosure can be found at the end of this post. Read the rest of this entry »

The much awaited Google referrals is now available for publishers. This means that advertisers can now place CPA ads also via their Google Adwords account. The ads placed look similar to the normal Adsense units but the link points to the referral url.

Publishers are paid not on the basis of clicks but on actions performed by users. For example a qualified action could be a purchase, signing up to a trial offer etc.

The publisher user interface is still not very user friendly but publishers will not mind. This is probably another chance to quickly boost the earnings.

We will return with a detailed report soon.