Of all the affiliate programs available, the highest paying are related to personals, web hosting, real estate and loans of various kinds including credit cards. But even with such high payouts (some payting as much as $100 per lead), webmasters have struggled to send qualified traffic the way of these programs. Probably the inability of webmasters to send leads is one of the reason why the payouts are so high. In this review, we look at the operating model of UK Personal Loan Store - a site that helps people find the right personal store and analyse what they are doing right to be so successful.

First let us look closely at what the site offers its visitors. When a visitor comes to the site looking for a loan he is shown a relevant plan based on his requirement. The plan is chosen from “over 250 available plans” and is “searched through 90% of the secured loan market”. To look at what this form looks like and the information captured, click here.

So what is it that this company is doing? The simplest thing is this website has tied up with various affiliate programs to ensure that various options can be provided to the customer. They have ensured that the customer submits details to “only submitted to one broker - they then have access to many different lenders and loan types based on the applicants credit history.” So what UK Personal Loan Store does that is different from other sites trying to sell personal loans is the homework that has gone in. Each loan offer by finance companies is carefully studied and classified into different categories. All pre-requisities for the offer are noted so that the customer is matched to the right finance company. This ensures that the number of positive leads sent is much higher than what you would expect if you just put up an affiliate link and wait for things to happen.

The next important strength of this implementation is the software itself. Without too many added frills this does what is expected of it and does it efficiently. Capturing all required information, it is able to classify the information and match with an offer from the database. Obviously the requisites for each offer is something that has to be done manually and does take manual effort and subject knowledge.

In this case study we have not concentrated on how best to advertise or market the website but looked more at how the affiliate model is implemented for a competetive niche like personal loans. Added to it the fact that UK Personal Loans concentrates on the UK market, the market suddenly seems to shrink and becomes a lot more competitive. Even with this scenario if this company has done well for itself, it is because of the factors we have already discussed above.Â