Search engine optimisation or SEO services, in short, have somehow always been associated with underhand techniques. That probably had more to do with black hat SEO practitioners who like all others in their own fields ensured that the entire industry had a bad and notorious name. There have been umpteen stories of how websites had been banned after their SEO specialist created doorway pages and added the site to link farms in order to get it to the front page of Google. SEO-ers have been again known to commit number one rankings to customers and get away with their hard earned money without fulfilling their promise. But as with all other industries, things are changing - and changing for the better.  Companies are now ensuring that they are more transparent with their dealings with customers. In fact search engine optimisation companies like VisualScope have gone one step ahead and shown the results of their work online.

When a company like Visualscope puts up the search engine results of their work, it gives a confidence that these people know what they are doing and can be relied upon to provide value for money. This Seattle based web site design company could have done companies before it had been doing - make tall claims not based on facts. But they chose to go for the honest path and we must say, the internet is better off now. After all there can be no business without ethics!

And the results of the open approach of such companies are there for all to see. VisualScope boasts of clients such as Parent Net Association, Adora Svitak, The Warm Company and more.

Another major change in internet based sites has been the inrease in accountability and traceability. Earlier an email address was all you got to contact your web site designer but now you get multiple ways to contact the company. In fact a number of companies ensure that they speak to you (preferably face to face) before starting work. The industry is maturing and we all can benefit from it.