The blog world is evolving - and it is for the better. The days of vanilla blogs are over. Now it is about more value to the reader. In the older days (and we are talking about an year or two earlier), writing a couple of posts a week made you a dot com king. Now you have to continuously improvise to retain and gain new readers. Obviously good content helps but so do the number of new tools and resources available. One of them is the free blog email service that we will review in this post.

Zookoda is an email marketing application designed especially for bloggers. Using this tool, bloggers can send mails to their readers with summaries of their latest and most popular blog posts. What this means is that even if the reader has stopped visiting your blog for whatever reason, here is a tool that can attract him back. Or think of the user who finds your blog using the search engine and finds useful information at your site. He would be interested to bookmark your site but bookmarks are so ’system dependent’. Would it not be so useful to the user if he or she could subscribe to the best of your blog?

As a blogger you can use Zookoda to create a custom newsletter subscription form that your readers can use to subscribe to your posts. The newsletter can itself be designed from one of the available templates or you can design your own custom one. The content of these newsletters are again customised by you - the blogger. This newsletter can contain the latest posts from your blog or any other content you wish. Zookoda gives you reports to analyse the number of active and inactive users too. This will give you a fair idea of how popular your blog is.

And the best part, this is a completely free service! And you can expect it to remain free too. Zokooda is now owned by PayPerPost - the pioneers of paid blogging marketplace.