There are so many traffic exchange programs around that you can easily get overwhelmed. All of these can be classified into mainly auto and manual surfing types. The main issue with these traffic exchange programs is that there is no guarantee that people are actually seeing your site. Auto surfing programs keep refreshing the browser, each time with a new site - so it hardly matters whether some human is looking at the site. Some programs like the one at BoostMyStats.com try and overcome this by giving some special benefits if the member actually views the sites.

The BoostMyStats traffic exchange program displays member sites and intersperses them with abuse pages. Whenever an abuse page is shown, then the member is expected to report it. If the member does that, he is awarded with 250 bonus points. This ensures that most members are encouraged to look at the sites.

It is not anyone’s argument that traffic exchange programs help search engine rankings and definitely not all types of sites should be included in such programs. There are a certain type of internet viewers who surf - if your site can target these people then traffic exchange programs can be good for you.

Though some traffic exchange programs like the one at BoostMyStats may be implementing innovative methods to attract and give value to members and advertisers, do keep in mind that the leading search engines frown on such programs. They are good only if you are targetting the demography of traffic exchange members itself.