With a large number of hosting companies vying for a share of the market, a number of add-on complementary services are now provided. As a customer, you must know the best deals currently available in the industry. Also if you have your own web hosting companu, see if you are competing effectively. Naturally if your competitor is providing something ‘more’ for the customer, you need to match the offer.

Most web hosting deals now come with an simple to use professional web design software. Softwares like Sitebuilder and Web studio are usually part of most web hosting packages. Also web hosting companies give away free PPC advertising coupons. Using these you can show your ads on Google, Yahoo, Excite etc. Some hosting companies like NJWebSpace provide free trial hosting period. If you like the service you can continue -otherwise just cancel the subscription.

As a hosting company, it is important that you are able to think of new and innovative ways to attract and retain customers. For an example, could you provide professional SEO services as an additional feature? We are not talking about submitting to a zillion search engines, but real professional quality SEO work. Or can you give a custom logo designed for each customer? Or may be even give a link on your page? The possibilities are endless. Remember this is a buyers market. If you cannot give enough value for money, the customer will switch to a different host!

Having said all this, it is important to realise that a primary purpose of a hosting purchase is to host your website. If that is not satisfactorily satisfied, there is no point having ‘above average’ add on services -even if they are free!