On this blog we have always emphasised the importance of using offline marketing in conjunction with online marketing techniques for promoting websites. You can find such stories here and here. In this story we look at some of the most simple and effective offline promotion methods.

Business Cards

Business cards are a great resource to use to market your website. Just like you use your signature to promote your website in forums, visiting cards are a great way to aproach targetted leads. The best part of this is that you do not need to go out of your way to identify these leads. Also cards are something that are usually not discarded by users like brochures and pamphlets. And if you can make the cards more attractive by graphics or may be just make it colored business cards, you will be surprised at the results. 

Ads On Vehicles

Your car or SUV could be a great viral marketing tool if you travel around. Just print a few stickers advertising your online business and paste them on your car. Wherver you go, your site gets marketed. Even while the car is parked, it does its job! For an example, look at this offer where a webmaster offers his SUV to advertise your website.

Newspaper Classified Ads

This is another very effective means of offline advertiing if you have he right kind of product. This works especially well for education, jobs, home improvement, finance etc kind of sites. The ROI is quite high simply due to the large volume of circulation of the leading national dailies.

On another story we will discuss about some more offline marketing story - ones which require depper pockets. Those will also be the ones which could change your business from a small one to a household name.