Whether you are selling a product directly or promoting a product (as an affiliate or a publisher), the quality of the traffic you get is vital. This is why ‘buying’ traffic does not work most of the times. This traffic usually is very untargetted, meaning people browsing a technical site are shown your sports site. Clearly, this kind of traffic is currently not interested in what you have to offer. Hence, if you are looking to buy traffic ensure ensure that it consists of targetted visitors.  

When you are buying traffic for your website, check the following before selecting the traffic provider:

1. What is the source of the traffic? The best mode of traffic would be people who click on a link to your site and visit your site, eg Adwords or Quality Traffic Supply.
2. Read reviews. Before buying that 1000 visitors for $1.99 package, read about their sites on different sites. The testimonials on the sellers website are always positive - read the more neutral ones.
3. Do they provide a refund? This is important because not all kinds of traffic work for everyone. If you are not happy, you may want to opt out. Otherwise check if they have a small trial pakage that you an use to check the quality.
4. Are they reachable? Most traffic providers today buy traffic from one of the few resellers and retail them. This means that it is a setup probably run from home. You need a seller who will work closely with you to ensure that the campaign is beneficial for you. Check to see if the email address is genuine and responses are quick. Also if telephone numbers are available, it would make life simpler for you.
5. Go with your gut feeling. Just looking at the site design sometimes will tell you if they are worth it. Go with your gut feeling - if the design looks like crap, then the seller is also usually the same!

We hope we provided you with some useful information on how best to select good traffic providers. You can also read the following article by Brian Mears , the owner of Quality Traffic Supply.