Today, on myContentWebsite.com, we look at a directory and see how well the webmaster has implemented the points we discussed in our ‘Secrets of a successful directory’ series of articles.

The directory that we are going to analyse is legal-help-directory. As the name implies, this directory lists different types of legal resources from lawyer information to legal forms.

First notice the niche. The name, the content all point unambiguously towards only one niche and the directory ensures that only sites related to its niche are listed. This ensures that users bookmark this directory and come back to it whenever they need any information on legal affairs. That is, the directory is useful to ‘real humans’.

Next is the ‘look and feel’ angle of a directory. See how the categories have been broadly classified into four groups and then each group is further sub divided. So if you are looking specifically at some legal problem, you would look up Practice Specialities and in that category the specific solution. The design of the directory is also very simple and with a white background gives it the importance, a legal site requires.

Carefully note the different ways this site is monetized. Due to the niche topic of the directory, the webmaster has been able to place a premium on all listings on his site. So even regular listings are charged a nominal fee of $5. This charge also ensures that only quality sites apply to get listed. There is an option to go for a sponsored listing for only $10. Also note the home page listings. Visit this page here to note the rates for your advetisement there. Add to these the Adsense units which pay well for such niche categories. All in all, it is clear that the webmaster knows the worth of his site and is monetizing it well.

This directory has, in fact, been a good case study for us. It has nearly used all the salient points we have discussed earlier. Let us know what you think. Your comments are awaited.