A directory is a website business that needs to get the basics right just like any other business. And customer service is among the most important. Sites which make the user’s life easier will do better without a doubt.

When a webmaster visits a directory to submit his site for inclusion, it is very important that all required information including the terms and consitions are prominently visible and are easily understandable. For example, most directories do not allow deep links to your website. Then it is important that this be mentioned in the submit page. But there are other directories like DeepLink.us directory that allow the same. So when you visit the submit page, you find this information prominently displayed in no uncertain terms.

Similarly, it is very important to handle payments very unambiguously. Display all payment gateways very clearly. Send an email with the details of the transaction. Mention very clearly when the links will be approved and also what happens if the links are rejected. Have a support email address published. These small very ‘obvious’ tasks get missed so many times leading to mistrust. 

In short handle link submitters as your customers. If you do, your directory will be on the way to success. In our next section, we look at various ways you can monetize your web directory.