We discussed earlier about directory niches and how they determine if a directory is successful or not. In this short article, we look at the ‘look and feel’ angle to any directory.

Since we have agreed that a directory is a success only when real humans use it, it becomes extremely important that the directory is user friendly and pleasing to the eyes. That is why it is pathetic to see half baked directories with no thought for the end user springing up all around.

Take a look at Link-exchange-network.com Directory. This directory, even though is not a niche directory has a very simple and soothing user interface. Navigation is very clear with all categories easily visible. The colors are also not garish and overall gives a professional look to the site. The submit link page is also very simple to use with paid, free and reciprocal options. To prevent automatic submissions, a captcha is also installed. Overall a simple but effective design.

Our next part of the ‘Secrets of a successful directory’ series will concentrate on good customer service and why it is important even to directory sites.