To be successfully ranked in the search engines, it is important to have quality sites linking to you. This link building process can be done in multiple ways - each important in its own way. Here we look at some of the most common options.

  • Exchange Links with like-minded sites. In order to make such link exchanges more valuable, you may choose to go for a 3-way or 4-way exchange. This means that all links would be one way. Also opt for in-content backlinks, if possible. For example, links in blog posts or articles.
  • Post in forums to get high quality and relevant links. When you post in forums and your link appears in a post, you are out of the Google sandbox much quicker than normal. But please ensure that you do not spam the forum, otherwise you will get banned before you can say ‘links’.
  • Signatures are an effective brand building tool. Forum signatures and signatures in your email are very effective in sendng some much needed traffic your way.
  • Write articles and submit to various sites. Good articles submitted to established article directories result in a good link and relevant traffic.
  • Buying static links is expensive but at least you can ensure the quality and ROI. With various link brokers around you have a lot of choice to select a site to place your link. Ensure that you know what you want to buy - a site with PR, traffic or both.
  • Give away freebies to build a lot of links. Templates, ebooks, scripts etc are all in a lot of demand. If you have your own and distribute them free with your link on it, very soon you will have a larger number of sites pointing to you.

The link building ideas above are by no ways exhaustive but is a good place to start. Depending on your site’s niche and how well each of them work, you will have to evolve your own link building methodology. We welcome you to share with us what works best for you.