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The other day, I was reading an article on whether directories really help in SEO. The author was of the view that given the competition, every link counts. Even though most of the link directories are of not very good quality, there are some that provide very good service. And it is not necessary that the best directories have to be expensive. For example, the best general directory costs less than a dollar for a reciprocal link and a low one USD for a regular link. If you need more visibility for your website, you can always opt for featured links which are also very affordable.

A lot of webmasters also submit their sites to directories to benefit from the PR on those pages. Directories which already have a PR are more expensive than the ones that are yet to get a PR. Look at it like a good investment. If you see a directory with low PR but high potential then buy. Read the rest of this entry »

ROI, which stands for return on investment, is a standard term used to calculate how much net income you get from specific investment strategies. For example, you have invested a sum of $10,000 on a TV advertising campaign. If you can measure a net sales increase of 100,000 units and each unit gives you a net profit of $1, then your ROI on the campaign is $10 for each dollar invested.

The same principle is applicable for online marketing too. If you have employed a search engine marketing firm to kick start your online store, it is important to measure if your money is spent well. The way this ROI is calculated could be slightly different though. Instead of measuring direct sales, you may need to consider other ‘user actions’ too. These actions are usually called leads in online marketing parlance. Read the rest of this entry »

As regular readers of this blog would be aware, we constantly provide ideas to market your website better and monetize them more efficiently. In our search for better methods, we sometimes come across sites that are a collectors item. One such website is Marketing Chat. This website deals more with internet marketing than with monetizing websites. And it does a reasonably good job too.

A well designed site that is pleasing to browse, the homepage stories are very informative to read and presented in a simple way that even a newbie can understand. One particular story caught our eye. It is to do with social network optimization. It tells how webmasters are getting affected by the new range of social network sites and how they can keep pace with them. Read the rest of this entry »

A good idea has to be put into action to be called successful. An excellent idea or concept, if badly implemented is a failure.  The same applies to websites too.

If you are looking to succeed in an online project, then it is of utmost importance that you give enough importance to the design and development of your site. Web development companies can do this job if they are good enough. Consider DataDial. This company, based in London is an excellent example of a great web development company. With over 150 clients DataDial has designed websites that are developed to generate leads, what the company terms ‘ a compelling call to action’ for users. Read the rest of this entry »

We have seen so many link price calculator scripts that tells how much a link on a page is worth. For example, the link price estimator at Text Link Ads. But this one at Celebrity Contest impressed us. If you are a prospective link buyer or want to sell links/posts on your blog, then you must try out this cool tool. As an input, you must specify the url of the page where you want to place the link, whether the link is sitewide or on one page and whether it is a text link or a blog post.

The tool calculates the price based on the following five main factors - Google PR, Alexa rankings, page visibility, Yahoo! backlinks and outbound links. Since each factor is quantified clearly, you, as a webmaster know clearly how you can improve and increase the worth of each link. Read the rest of this entry »