myContentWebsite.com

Search engine reputation is the art of enhancing your online reputation and brand image in a search engine friendly way. This ensures that your reputation grows in an exponential way since search engines will continue to help grow the site long after you stop making conscious efforts to promote your site.

According to 97thFloor.com ,online reputation is not based merely on reality but on ‘perceived reality’. Posts on blogs and forums, reviews on websites, messages on message boards all impact the reputation of the site. Read the rest of this entry »

SEO, or search engine optimisation is mandatory for all websites as that ensures that search engines can find, index and send visitors looking for information to your site. SEO does not start and end with submitting your site to search engines. It is an art to study and understand how search engines work, the algorithms they use. SEO firms are the specialist who do this.

eTrafficJams.com is a search engine optimisation firm who seems to have implemented their own medicine first. That is nice to know. You do not want to go to an architect who cannot even design his own home! Read the rest of this entry »

Did you know that Google only filters duplicate content and does not penalise sites with duplicate content? Did you know that the same article in two different languages is not considered duplicate by Google? Did you know that Google has reported only a 2% click fraud rate in its Adsense program?

These are some of the topics dealt with in this blog by an Adwords certified team in their search engine marketing blog. This blog covers not only Google news but also the latest happenings at Yahoo and other search engines too.

Also visit the resources section of this blog to find a number of useful white papers and tools to help you optimise your site better.

The team also does paid search engine optimisation services. Based on the information on the site, it looks like they have been able to get their clients some top Google rankings.

(This is an advertiser sponsored post)

It has come to light that some webmasters have started to pay to get their stories dug on the popular social site digg.com. This means that the chief purpose and selling point of digg, that the popularity of a news item is determined by the number of people interested in it is open to question.

People can submit their site to Digg and each time another person likes the story they dig it. As the story is dug more, it rises up the rankings and is dug even more. In this way the story gets an exponential growth of traffic.

Services are now available where in a story is dug for as low as 10 cents a dig. This means that a website owner can spend approximately $10 to get his article dug at least 100 times. With the story being dug the site also becomes more popular. When a story is dug 100 times it moves up the ladder and starts to get more popular.

One of the providers of this kind of service claims that with approximately 100 diggs the story picks up momentum on its own and starts to get dug on its own and the website can expect to get thousands of hits through this medium. The service provider also claims to try and maintain the quality of the stories dug to ensure that that stories are interesting and useful. We will have to wait and see if that happens.

What this means to the digg.com website itself is open to interpretation. With the neutrality in the ranking becoming the first casuality, it remains to be seen how digg.com counters this threat.

It is well known that duplicate content is penalised by search engines? How and how much are still open to arguments but one thing that is for certain is that Google gives less importance to duplicate content than original unique content.

The topic of duplicate content filter by Google itself is quite interesting and is worth a separate disussion. We will do just that. Here we will concentrate on figuring out how to identify duplicate content. This is especially important if you buy content and need to know if the seller has sold you unique content as promised. Read the rest of this entry »

Great news for the PR buffs! The update is on and some data centres are showing the new PR’s. So webmasters can now check the results of their link building efforts of the previous three months.

myContentWebsite.com is already showing a PR 4 on a few data centres where PR is already updated. In fact this was the expected PR for myContentWebsite.com.

But finally what matters is not the PR but the number of satisfied visitors to the site. PR can only be an indication to how well this has been possible.

We will keep you all readers updated on the status of the PR update as and when something interesting happens. Please leave your comments regarding how your site is doing in this major update.