HotFlair is primarily a directory but that is not what caught our eye. But that is later. HotFlair directory is very well designed with eye catching colors that are also pleasing to see. It is a general directory with well defined categories. The rates are some what steep at $49.95 for a featured listing and $14.95 for a standard listing but this could very well be a reason that you get the maximum benefit from having your listing in this directory. The reasoning is, when it comes to paid directories a lot of webmasters back out and the directory is not cluttered, thus giving your site more visibility.

HotFlair also has a very well written and presented blog which features site reviews. As soon as you read these reviews, you will realise that these are professionaly written after being reasonably researched. Do make it a point to visit the blog.